ESPN
Year
2018
Deliverables
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Visual Identity
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Graphic Package
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Guidelines
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Promo Demos
A new visual identity for the world sports leader under the concept: Freedom Within A Framework.
ESPN approached us with the need to create consistency throughout ESPN’s broadcast partners worldwide. With so many partnerships there was no cohesive look for the ESPN brand.
So we were asked to create a multi-platform and multi-cultural graphic system to bring back consistency worldwide.
The proposal was born within the framework of the ESPN name, which contains a simple shape that wraps the logo. That would be the foundation of the approach. The freedom would come from the use of color. A new instagramized ESPN red and vigorous color palettes.
The new graphic system was adopted quickly and easily worldwide.
