DIRECTV
Year
2015
Deliverables
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TV Commercials
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Pre-Roll
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Online Banners
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Social Media Posts
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POS Materials
Would you choose the best for your family or something else?
The objective was to position DIRECTV as the best TV provider of Spanish and English content for bicultural Hispanics in the US.
As we all know, bicultural Hispanics in the US have usually achieved many of their goals and the addition of a premium service like DIRECTV is the only way to keep their high standards. Anything else would be clearly a step backwards.
