AT&T
Year
2016
Deliverables
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TV Commercials
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Pre-Roll
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Online Banners
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Social Media Posts
Are you feeling lonely and left out?
To Communicate DIRECTV’s premium soccer experience, we tapped into research results about people’s real mood changes when having the right entertainment content.
We discovered that, in a way, there are real symptoms related to having the right content with DIRECTV: Happiness, pride and a sense of comfort.
So then we asked ourselves… what would the symptoms be of NOT having it?
When you have it all people like you. Or do they?
As part of the same campaign we had to create a message to remind current customers about the quality of service they already have.
To do so, we introduced succesful DIRECTV customer who has it all. But when you have it all, there’s always a seed of doubt about why people really like you.
