Juan Cruz Bobillo

Partner & Executive Creative Director

An observer of culture and technology. A rational creative thinker able to identify talent and conceptual strength focusing on results and business objectives. Started his career in London and has developed national and international award-winning campaigns throughout his career at Cannes Lions, The One Show, ANDY Awards, D&AD, Communication Arts and the London and New York Festivals. Has created campaigns for brands such as AT&T, DIRECTV, ESPN, T-Mobile, Axe and Surfrider Foundation. But is most proud of his Auto-Biography campaign for Toyota – bringing over 40,000 stories into the platform and quadrupling the number of Toyota’s Facebook fans in a year. A campaign highlighted by Facebook in its own presentations as a “breakthrough digital campaign”. Juan holds a degree in Economics and Art Direction and lives in California.

Gary Rosen

Strategy & Digital Brand Engagement

Gary Rosen is an award-winning communications strategist who has created breakthrough campaigns for global brands such as Sony, Warner Brothers, and Toyota. Rosen launched his ad career in Los Angeles, where he was the creative lead in the 2-year long viral marketing game/campaign for The Dark Knight (Batman). The LA Times called it “one of the most interactive movie campaigns ever hatched by Hollywood.” Rosen won the Cannes Grand Prix Award for his work on the viral campaign. In 2009 he joined Saatchi LA where he led several national TV and digital campaigns during the Toyota recall crisis. Since 2013, he has devoted his professional life to digital strategic communications and has created campaigns that have racked up over 1.5 Billion Facebook impressions.

ESPN SOCCER

ESPN SOCCER

ESPN ID

AT&T

AT&T

DIRECTV

DIRECTV II

DIRECTV II

TIP

TIP

RED9

RED9

Virgin Mobile

Virgin Mobile