ESPN
Year
2019
Deliverables
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Graphic Package
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Guidelines
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Promo Demos
To promote the different Mexican soccer leagues, we were asked to develop a graphic package that differentiates and identifies each league quickly and effectively when promoting games on ESPN.
The proposal was based on five different concepts that captured each league’s spirit and narrative. From there, we developed five different graphic IDs; each one with its own graphics tools, script rules, music and voiceover treatments. All of which had to be aligned with the ESPN international brand ID platform.
