Ria Money Transfer
Year
2018
Deliverables
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OOH
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Posters
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POS Materials
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Online Pre-Roll
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Radio and Social Media Posts
It’s your money. However you like to send it, we’ll send it your way.
Most money transfer companies focus on the emotional relationships between senders and recipients so we decided to work our strategy around emotions surrounding the sender.
Research showed that people send money in different ways. But what really matters is that by sending money they are helping others. That’s why we wanted to celebrate all kinds of senders. We wanted to recognize them for their effort by honoring the way they help others.
Send Money Anyway You Want
For digital we developed a social media campaign poking fun at unique ways of sending money with Ria and offering the option to send money simply by clicking the ad or visiting a Ria store.
