The TV channel for the entire Latinx community.
The Latinx community contains multitudes — and we needed to message to all of them. TVV is a US TV channel that offers entertainment, news, and live sports for the multicultural Spanish-speaking community living in America. Our challenge was to create a unified message that spoke to the particular identities of the vast Latinx US community.
TVV shows a part of you (that you’ve got to see).
The campaign line in Spanish: TVV tiene una parte tuya que tienes que ver.
We spread this inclusive, intersectional message in social media campaigns and digital banners. Every element promoted the network’s particular appeal to a particular portion of the Latinx community. The campaign talked to all Hispanics — with the takeaway that while they retained their unique cultures, they could all enjoy TVV.
Stand up comedian George Harris invites all latinos to tune in to TVV during improv bit.
George Harris is a Venezuelan-American stand up comedian and influencer who enjoys great recognition in Latin America. As a Hispanic living in the US he often makes funny remarks about being latino living in America. So we produced a series of short videos where George improvises on stage and jokes about the stereotypes of the different Latin American people. From Mexican soccer and novelas fans to highly depressed Argentineans.