How would you like to see your brand rack up over 100 million shares on Facebook?
And what if those 100 million shares were all organic — with no advertising budget at all?
That’s what we accomplished for the New Media Project. We partnered with them to launch communities on Facebook targeting college-educated women.
Our communities — “Cup of Jane”, “Soul Mama”and “History Bites” — signed up hundreds of thousands of subscribers within one year. We proved the power of great, shareable, on-message digital content.
Our job was to brand the communities.
And then to create videos that would grow the audiences and spread our positive, women-centered message.
The results were astounding.
We created hundreds of videos, graphics, and text posts. Many of our videos went viral, racking up incredible numbers.
Irena Sendler: The Holocaust heroine
One of our viral videos — about the story of a nurse who braved death to save lives during WWII — even was written up in a British newspaper. It was seen by more than 35 million people.