ESPN spans the Earth. Over 70 countries and hundreds of millions of viewers. They needed a multi-platform and multi-cultural graphic system. A design that both united the brand but showed off the diversity of their work and their audience. 

Our solution came within the shape that contains the ESPN logo. That container would stay the same, but the colors would change. This was a massive design overhaul for a global brand that needed to reflect its progressive, global, inclusive brand identity.