A lovable company for diverse communities.
WOW! Is one of the country’s biggest broadband providers. Across America, millions of people in 19 distinct markets use their Internet, TV, and voice products. WOW! needed a retention campaign that reminded people of WOW’s benefits. With a diverse customer base, WOW! also needed a campaign that resonated across diverse racial, economic and gender lines.
Customer Retention Campaign: Work that speaks to all of us.
Our brand work reflects the belief that consumers today want brands that match their passion for diversity, inclusion, equity, and justice.
Don’t be frozen out of your job.
For WOW!’s customer retention campaign, we created distinctive work that spotlighted a diverse workforce. The spots proved that you can ensure that issues of diversity and inclusion can be addressed while making humorous, creative work.
Director: Douglas Goutraud
Smart devices freak out before moving.
We believe that great work can be on message, humorous, and at the same time refuse to surrender to outmoded and immoral tropes.
Director: Douglas Goutraud
Direct mail and digital.
We backed up our TV campaign with direct mail and digital work that underlined WOW!’s basic brand promise — a broadband company that doesn’t take itself too seriously all while offering seriously great value.