Intersectional Impact: Rebranding an LGBTQ org.
A Wider Bridge has one mission: equality. They fight to expand LGBTQ inclusion in Israel and fight for pluralism, diversity, and engagement within discussions around the Jewish state.
We Refuse To Choose.
We believe that every community is stronger when the diversity of that community is recognized, listened to and celebrated. Our work for A Wider Bridge led us to look at the original pride flag and re-imagine it.
To bring the message of A Wider Bridge to their target audiences, we launched a new inclusive flag across the country.
Proud together. Stronger than ever.
We took this flag and the message “PROUD. WE REFUSE TO CHOOSE” across the country. On trucks and kiosks, to the streets of New York, Chicago, San Francisco and the shores of Miami and Fort Lauderdale.
The work’s impact was built upon one core truth: We are stronger when all our identities are recognized.
On our landing page, WeRefuseToChoose.org, thousands took the pledge supporting our community.
Thanks to the campaign we received thousands of visits on our landing page where people signed their name and donated standing with the LGBTQ community and standing with Israel.